Written by Simon Geraghty. I was young just minutes ago To me the Beastie Boys were the Beatles and Rolling Stones of our time. Formed in New York back in 1983 they have sold over 40 million records, released four #1 albums were one of the most influential and ambitious groups of the ’90s. Over 25 years they re-invented themselves from their initial incarnation as a punk band to a jock-rap outfit and then to a band who offered a … Continue reading
Written by Simon Geraghty. Content worth sharing Last week we introduced you to the merits of blogging to promote your business, so now that you are out there blogging merrily away the next step is to develop content that is worth sharing, beyond the confines of your business. Two things happened in the last week to get me really thinking about content and what makes something go viral: I watched the film … Continue reading
Written by Simon Geraghty. Creating a blog for your business So you always wanted to tap into your inner Kerouac, Bukowski, Burroughs, Beckett or Joyce? Did you dream of becoming a literary figure of note in back in college, or a gonzo-journalist in the Hunter S Thompson mould, but reality brought you back to earth? Blogging for your business requires a lot of the motivation, and a smattering of the ability of the aforementioned. However, unlike the Pixar movie Ratatouille’s … Continue reading
Written by Simon Geraghty. Green Shoots in March At last March brought some economic news showing signs of green shoots in the Irish Economy, although in the broadsheets you still have to wade through waves of pessimism to find these nuggets: Consumer sentiment rose for the third month in a row The Live Register fell in March. Our Manufacturing Output was up. And a recent survey has shown there is improved business confidence. As the saying goes ‘when March blows … Continue reading
3 Step Social Media Planning for Event Professionals From the Moscone Center in San Francisco to ExCel in London Written by Simon Geraghty. Life’s travels can often be circuitous. I recently spoke at the Confex Exhibition in the ExCel centre in London to a group of Event Professionals. Back in 1995, I spent a summer working in San Francisco juggling multiple jobs one of which included acting as a security guard for a company called Maloney Security. My first mission with them … Continue reading
Social Landscape for Business in 2012 Written by Simon Geraghty. CMO.com has produced its annual guide to the Social Media Landscape for Business. It is a great one stop reference guide to print and keep; well worth pinning on the office wall. They have ranked each Social Media platform from good to bad (using green, amber, red colour coding) across the following four key headings: Customer Communication Brand Exposure Traffic to your site SEO DotDash towers has pulled out some … Continue reading
“The modern marketeer has to be one part-journalist, one part-strategist, and one part-grafter.” -Simon Geraghty Written by Dara Lawlor. This article originally appeared on http://idiabolo.com Towards the end of his time working with O2 Simon was torn as to whether to continue working as a marketeer in the tech sector, returning to the agency world where he had cut his teeth for the initial six years of his advertising/marketing career, or else striking out on his own. He had noticed in … Continue reading
Is your business ready for tumblogging? Written by Simon Geraghty. So you are already up on Facebook and Twitter with your business and want to broaden your social footprint. You’ve put time and effort into your social media and have seen the success of this activity by getting your products and services in front of a new audience. What are your next steps? Are you thinking about setting up a blog but aren’t sure about the time and effort involved? … Continue reading
Tumblr Numbers: The Rapid Rise of Social Blogging [Infographic] Written by Simon Geraghty. With 900% growth in the last year Tumblr is definitely one to watch. Often described as a bridge between microblogging on Twitter and a full blown WordPress Blog. There are 38,000 posts a minute, 42% of which are photos. Read on for more detail on the numbers: This infographic was originally produced and posted by Mashable .
Google+ for business – What, Why, How and Who? Written by Simon Geraghty. Google+ rolled out their business pages back in November 2011, and I’ve heard people ask “why should my business use it? I don’t know anyone else who is using Google+.” As a result of these conversations we will cover the following areas here: Why should my business use Google+? Who else is using Google+? How to make the best use of Google+? But we already have a … Continue reading